Target is beginning to offer same-day delivery services from its stores in Birmingham, Alabama, and south Florida in partnership with delivery company Shipt, NBC News reports.
By the middle of February, the retailer will roll out the service to more stores in Alabama, Georgia, North Carolina, South Carolina and Tennessee. By the end of 2018, Target will offer same-day delivery across the country, according to the article.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” John Mulligan, Target’s executive vice president and chief operating officer, says.
For an annual fee of $99, customers will be able to log into the Shipt app, a company Target acquired in December 2017, and purchase nearly 50,000 items from Target with same-day delivery. Target says in a press release that these products include everyday essentials, housewares, electronics and more. By the end of 2019, Target plans to offer all its major categories via Shipt.
Speaking to NBC News, Darren Seifer, a food and beverage energy analyst from market research firm NPD Group, says in the article that Target is doing what it must to stay competitive online.
“Target clearly sees the writing on the wall. If they’re going to stay competitive, they need to up their convenience game to remain competitive with the likes of Walmart, Jet, and Amazon,” Seifer says in the article.