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Primera Joins True Value Garden Center Business

Primera, the nation’s largest professional turf and ornamental distribution co-op, recently joined True Value Co.’s Home & Garden Showplace, the hardware co-op’s garden center business unit.

Established in 1999, Primera provides technologies and other opportunities to distributors and manufacturers specializing in the professional turf and ornamental, specialty vegetation management, pest control and aquatics markets. Currently, more than 60 owner-distributors serve thousands of markets through the company’s collective national distribution across the United States, according to a press release from True Value.

“Our focus is on providing unique product offerings and support to our distribution network,” says Primera CEO John Gertz. “By joining True Value, we’re well positioned to execute our commitment to empowering growth and sustainability.”

“We are pleased to welcome Primera to the True Value family,” says Eric Lane, vice president of strategic and specialty accounts for True Value. “We look forward to supporting their long-term growth objective while providing opportunities to their own member co-op with access to our vast network of suppliers and business resources.”

About Hilary Welter

As marketing and research coordinator, it’s Hilary’s duty to keep retailers informed about NRHA products and services and to help coordinate industry research projects. Additionally, Hilary is the voice behind NRHA’s and Hardware Retailing’s social media accounts. She appreciates a good book, spicy food, well-made horror films, craft beer and exploring new places near and far.

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