When he joined his family business full time in 2011, Woods eliminated outdated and redundant inventory and redesigned the salesfloor so it would be easier to navigate. With better merchandising techniques and better assortments, he increased inventory by 40 percent. He also began a marketing push that includes radio and Google ads to expand his customer base. Sales have steadily increased in the years since, with a 23 percent increase in 2014.
To view the other 2015 Young Retailer of the Year videos, click here.