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Review 2020’s Most Active Home Improvement Product Categories

The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re buying and which categories are most active.

The study includes direct insight into major home improvement product categories, including key data on average transaction sizes and top products. Review three of 2020’s most active home improvement product categories below.

home improvement product categorieshome improvement product categorieshome improvement product categories

Check out the latest issue of High Performance Retailing for key takeaways from the study. Visit The Farnsworth Group online at www.TheFarnsworthGroup.com and HIRI at hiri.org for more home improvement marketplace insight.

About Todd Taber

Todd Taber
Todd is an assistant editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017 and now serves on the news and marketing teams. In his free time, he likes to run, spend time with family and travel the country.

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