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2021 Halloween spending

2021 Halloween Spending Expected to Top $10 Billion 

Retailers can expect a sweet year for Halloween spending this year. The National Retail Federation (NRF) conducted its Annual 2021 Halloween Spending Survey and based on the results, is predicting that spending for the holiday will top $10 billion in 2021. That amount is a significant increase from last year’s spending of $8 billion. 65 percent of respondents indicated they will celebrate in some way.

The NRF projects that consumers will spend $102.74 per person for Halloween, up from $92.12 per person spent in 2020. Of that $10 billion in 2021 Halloween spending, $3.3 billion is expected to be spent on costumes, $3.2 billion on decor and $3 billion on candy. 

The top three places to shop for Halloween goods based on the survey were discount stores, with 40 percent of respondents indicating they would shop there, specialty Halloween stores with 35 percent and online with 29 percent. Hardware stores made the list too, with 8 percent of respondents saying they would shop at that type of retailer for their Halloween needs. 

See how one retailer hosted a special Halloween event to celebrate with its customers and read tips for getting your store ready for Halloween here.

About Lindsey Thompson

Lindsey Thompson
Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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