The holiday season is right around the corner, which means consumers flocking to local stores to check out the latest trends in holiday decor. Consumers who celebrate winter holidays are expected to spend an average of $875 on gifts, decorations, food and other seasonal holiday items, according to a consumer survey from the National Retail Federation (NRF), with $255 of that budgeted toward decorations.
In planning for the upcoming shopping season, here are four trends to look for to keep your shoppers in the holiday spirit.
- Natural Materials and Textures
As more consumers make the switch to eco-friendly products for cleaning and decorating, stock your operation with natural materials like dried pinecones from DriedDecor for a DIY garland or wreath. Natural Christmas decorations, such as natural wood beads ,add a raw, wooden touch to your Christmas tree or garland.
- Large Outdoor Decorations
Driving around during October, the 12-foot-tall Home Depot skeleton dubbed “Skelly” was all the rage. To bring the Christmas spirit, rising just as tall as “Skelly” is a 12-foot-tall Santa Claus from Gemmy. Featured on “Shark Tank,” the Holiball sells 30’’ Christmas ornaments to accompany Santa.
- Pink Is In
Following the success of “Barbie” and Pantone selecting Viva Magent for its Color of the Year, steer into the trend and use a pink palette as you transform your store into a holiday wonderland. Pre-lit Christmas trees with colored-changing lights, bright pink string lights and pink pre-cut window clings from women-owned company Urbanwalls, are items to stock up on this holiday season.
- Metallic Decorations
If pink isn’t in your design palette, try decorating with metallic colors like gold, silver and bronze to give your Christmas spirit a luxurious tone. Metallic bulbs, shiny, golden garlands, metal tree toppers and yard decor are easy-to-find items to fill your aisle with to give your customers a range of options.