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4 Must-Haves for Your Customer Loyalty Program

One of the best ways to build a faithful customer following is by offering a loyalty program that rewards faithful patrons. The stats speak for themselves. Not all loyalty programs are created equal, so we share four essential elements for a successful program. For additional best practices on launching your own loyalty or rewards program and ideas on other ways to build customer loyalty, click here.

  • 73 percent of consumers are more likely to recommend companies with good loyalty programs.
  • 79 percent of consumers say a loyalty program makes them more likely to buy from a company.
  1. Exclusivity
    Make members feel they’re getting something extra other customers are not. Clearly convey that your rewards program offers exclusive benefits.
  2. Ease of Use
    Consider implementing a rewards website or mobile app that gives customers one easy place to see their points, claim rewards and use their rewards when making purchases.
  3. Attainable Awards
    Consider implementing a rewards website or mobile app that gives customers one easy place to see their points, claim rewards and use their rewards when making purchases.
  4. On Brand Content
    Consider implementing a rewards website or mobile app that gives customers one easy place to see their points, claim rewards and use their rewards when making purchases.

Refined Rewards
For ideas on taking your loyalty program to the next level with exclusive perks and rewards, click here.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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