Whether you already send your customers regular emails or want to start engaging with customers in this way, an email template builder is an easy way to create and send a high-quality email campaign. Using an email template builder saves you time and effort and provides professional-level results without actually having to hire a graphic designer or marketing professional.
Most template builders also provide analytics so you can see how your emails are performing, and they also allow for replication of an email, so you can create regular email campaigns and don’t have to rebuild the email every time you want to send.
HubSpot shared their top 13 picks for an email template builder. Here we offer our top five choices for home improvement retailers.
HubSpot Email Marketing Tools
HubSpot’s drag-and-drop editor gives you the ability to create customized email campaigns. The program also allows you to segment audiences for a more-tailored experience for all recipients. Other features include A/B testing, social sharing and analytics. Packages start at $45 a month, but there is also a free version available with limited capabilities.
Completely free, BEE Free is an email template builder with 150 pre-made templates, or you can design your own. The blog also provides design ideas and tips and tricks for those with little or no previous experience in email marketing. BEE Free doesn’t send your emails, but you can export your email designs into email services providers like Gmail.
One of the most popular email template builders, Mailchimp is intuitive and easy-to-use. The program comes with pre-built templates or you can create your own. Other features include integration with other marketing tools, advanced sharing tools and 24/7 tech support. Mailchimp has a free version, as well as monthly paid versions that start at $9.99.
Ideal for use among teams, Campaign Monitor provides access to several users to work on the same email campaign. The email template builder includes drag-and-drop email creation, email automation capabilities, built-in support for surveys and 80 pre-designed email templates. Pricing begins at $9 a month for the basic version.
If you’re looking for complete customization, Mosaico.io is a free, open-source email template builder that gives you control over the entire design process. Other features include community support, drag-and-drop image upload with automatic resizing and functionality across various email platforms.