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2021 Young Retailer of the Year Virtual Event

8 Young Retailers Who Are Changing the Industry

For 25 years, the North American Hardware and Paint Association (NHPA) has highlighted the achievements of outstanding independent home improvement retailers 35 years old and younger through its Young Retailer of the Year program.

Honorees are selected from three categories: stores with less than $2 million in sales, stores with more than $2 million in sales and operations with multiple retail stores. The honorees stand out as leaders in their businesses and in the communities they serve.

This year also marks the first time NHPA has included paint retailers in the award program after the organization expanded its membership to include paint and decorating retailers in 2020.

Read the highlights here to learn how the 2021 honorees have improved their businesses, invested in their own career development through industry education and bettered their communities.

“Being chosen as a Young Retailer of the Year is a high honor. Each year, manufacturers, retailers and wholesalers in the industry look forward to celebrating the honorees’ contributions to their communities and the industry,” says Scott Wright, executive director of advanced retail education programs for NHPA. “These retailers exemplify the determination and innovation that keeps our industry growing.”


Colton & Danielle HallgrenColton & Danielle Hallgren, owners, Osage Hardware

Location: Osage City, Kansas
Category: Under $2 Million in Sales

Colton’s high school job at Osage Hardware turned into a career opportunity for him and Danielle. After serving in the Marine Corps and living in California, the couple returned to Osage City in 2016. The Hallgrens were offered the chance to buy the store from Colton’s former bosses, and they did so in September 2018. They have made several store upgrades since, including turning an empty lot next door into a garden center. They saw a 12 percent increase in sales their first year in business and a 41 percent increase the second year. In 2020, the store was recognized as an Emerging Business of the Year by the Kansas Small Business Development Center.


Alexandria LavaroniAlexandria Lavaroni, manager, Treat’s General Store

Location: San Andreas, California
Category: Under $2 Million in Sales

Alexandria is the fifth generation of her family to work at Treat’s General Store, which dates back to 1852. She had little knowledge of the industry when she began working in the store, but she was able to use her business education and previous work experience to her advantage. Since she took on a management role four years ago, store sales have increased 25 percent each year. Last year, Alexandria supported her community during the COVID-19 pandemic by keeping essential goods like PPE and household supplies in stock. She also opened an entire department of locally made products to help community members who lost their jobs generate income.


Tyler NowochinTyler Nowochin, owner, Nowco Home Hardware

Location: Lacombe, Alberta, Canada
Category: Under $2 Million in Sales

Tyler took over his family’s business in 2010, and since then has consistently invested in the operation, including rebranding, remerchandising and renovations to improve traffic flow. The most recent renovation included a 1,200-square-foot DIY area the store uses to host customer training and events. The store has been recognized in the community, receiving chamber of commerce awards and Reader’s Choice Awards in eight categories from readers of the local newspaper in 2020.


Dani EstengerDani Estenger, purchasing manager, Center Hardware & Supply Co. Inc.

Location: San Francisco, California
Category:Over $2 Million in Sales

Dani’s woodworking hobby led her to pursue a job as an assistant manager at Center Hardware & Supply Co. in 2017. She was then promoted to inventory manager and buyer, sourcing popular and exclusive items for the store. She also was instrumental in revamping the store’s merchandising and inventory management, growing margins by nearly 4 percentage points and average transaction size by $3. Last year, she added 30,000 SKUs,
which led to year-over-year sales growth of 2 percent.


Robin SmithRobin Smith, president & co-owner, Petersburg Hardware

Location: Petersburg, Indiana
Category: Over $2 Million in Sales

Robin pursued a degree in accounting, which led her to return to her family business in 2009. She saw the potential to grow Petersburg Hardware and better meet the needs of her community. In 2014, Robin negotiated a deal to buy a 28,000-square-foot building to expand the store, more than tripling the salesfloor. She also revamped the store’s marketing strategy, leading to more loyalty members than the population in Petersburg. Under her leadership, store sales grew 384 percent in five years.


Jonathan SouthJonathan South, store manager, Teghtmeyer Ace Hardware

Location: Columbia City, Indiana
Category: Over $2 Million in Sales

Jonathan found a career in what started as a summer job at Teghtmeyer Ace Hardware. After pursuing police training, he realized he could fulfill his passion of serving others at the store. He overhauled the store’s policies and procedures to improve productivity and updated the store’s training program. In four years, Jonathan had grown sales by 24 percent. During the COVID-19 pandemic, the store continued to serve its community well and sales increased another 25 percent.


Jay DonnellyJay Donnelly, vice president, Flanagan Paint & Supply

Location: St. Louis, Missouri
Category: Multiple Stores

Jay joined his father at Flanagan Paint in 2010 after his dad’s business partner died. He learned the ins and outs of paint retail and was promoted to vice president in 2012. By 2013, the father-son duo had grown the business 25 percent year over year, leading them to open a second store and move the original location to a new space. They acquired a third location in 2020. Jay is invested in building a strong company culture and continuing to find new expansion opportunities.


Ryan RennellsRyan Rennells, general manager, Home Central

Location: Owego, New York
Category: Multiple Stores

Ryan was undecided about his future when he joined Home Central in 2011, but he quickly developed into a leadership role. He moved into management after three years, pursuing leadership training and improving all of the company’s stores, including enhancing the paint department, which doubled paint sales over five years. Once he was promoted to general manager, Ryan led a ground up build and then a remodel of another location. He also helped the business recover after a fire at the newly remodeled store.

About Melanie Moul

Melanie Moul
Melanie is the managing editor for the North American Hardware and Paint Association. She has worked for the association since 2016. In her spare time, she enjoys cooking and baking without recipes and watching online makeup tutorials. She and her husband are raising their son and two fur children in Indianapolis.

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