Many brick-and-mortar retailers are offering in-store pickup to customers who make purchases online.
The option sounds convenient, but might not actually be a time saver to consumers.
A recent study by retail-intelligence firm StellaService found that “in-store pickup saved shoppers just 96 seconds on average compared with searching for items on their own. In a few cases, in-store pickup took longer.”
Retailers such as Nordstrom say their main reason to offer in-store pickup for items sold online is to ensure the product will be there when customers visit the store, according to an article by Reuters.
On average, shoppers spent five minutes, 24 seconds, in a store when trying to pick up online orders. Those who did not use the feature spent about seven minutes in the store, according to the StellaService study.
To read the full Reuters article, click here.