According to Multichannel Merchant, customers no longer differentiate between online and in-store experiences. To attract and retain today’s empowered shoppers, retailers must blend the physical and digital worlds into a seamless omnichannel commerce experience that offers buy anywhere, fulfill from anywhere and return anywhere flexibility.
Many retailers aim for that ideal, but are falling short in getting a product into the hands of the consumer where, when and how she wants it. The culprit: Disconnected processes for order and inventory management that obscure visibility into where inventory exists across a diverse back-office network.
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