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A Party in the Parking Lot: What You Need to Know About Tailgating

In locations as diverse as Lambeau Field in Wisconsin and Texas A&M, NFL and collegiate tailgating has burgeoned in popularity. For the past years, $20 billion was a figure a majority of industry observers, such as the Tailgating Industry Association, cited. But that number has likely increased with time.

Below is tailgating data Quicken Loans and Beckon have gathered from different industry sources that identify demographics of football-specific tailgaters.

 April Graphic 1

Applied to Retail: Tailgaters vary demographically, so understanding the customer base of your store is important. While more men are tailgaters, their wives or girlfriends may be the actual buyers of the supplies, so understand who is shopping for the items in your store. To learn more about the tailgating category, read this article from the April 2015 issue.


About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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