In locations as diverse as Lambeau Field in Wisconsin and Texas A&M, NFL and collegiate tailgating has burgeoned in popularity. For the past years, $20 billion was a figure a majority of industry observers, such as the Tailgating Industry Association, cited. But that number has likely increased with time.
Below is tailgating data Quicken Loans and Beckon have gathered from different industry sources that identify demographics of football-specific tailgaters.
Applied to Retail: Tailgaters vary demographically, so understanding the customer base of your store is important. While more men are tailgaters, their wives or girlfriends may be the actual buyers of the supplies, so understand who is shopping for the items in your store. To learn more about the tailgating category, read this article from the April 2015 issue.