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A Retailer’s Guide to Social Media

This presentation outlines how businesses are using social media today and how independent home improvement retailers can implement social media policies and best practices in their operations to make it an effective promotional and customer engagement tool. It also provides key research in how consumers engage with businesses via social media channels.

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About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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