Contractor customers at Nunda PRO Lumber and Hardware in Nunda, New York, get an extra perk for their loyal business. “Contractors can submit photos of the houses they’ve built and we’ll display them,” says Larry Mallaber, vice president of Nunda PRO. “It becomes a great way for them to show off what they’ve done.”
Mallaber puts the framed photos, which include the name of the builder, along the top of the merchandising racks around the store. Customers looking for a contractor to build or remodel a home might see a photo and want to know more about the builder, information Mallaber is happy to provide. It turns into a win-win situation for all—builders get to showcase the different styles of homes they’ve built, and Mallaber gets to thank his loyal contractor customers by helping them generate new leads.