Ace Hardware will play a significant role in the upcoming Spike TV new original series, “Framework,” promoted as the first furniture-design competition series.
Ace Hardware is providing the Ace Supply Station, a large hub located in the “Framework” workshop that will provide contestants with the tools and products needed to complete furniture design challenges, according to a press release from Spike TV.
The show will be hosted by hip-hop artist, actor and author Common. It premieres Jan. 6 and will showcase emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally. The winner will also receive $20,000 in gift cards from Ace Hardware, the press release says.
“This exciting partnership gives us an opportunity to showcase that each neighborhood Ace store has a wide assortment of products and the best brands, such as Craftsman and Clark & Kensington, which help homeowners tackle their home maintenance projects,” says Jeff Gooding, senior director of consumer marketing for Ace Hardware Corporation, in the press release. “Whether you are building a piece of custom furniture or completing a project at home, the helpful folks at Ace can provide the right products and neighborly advice to help you get the job done right.”
Over the course of 10 weeks, 13 builders will put their artistry and skill to the test in a series of challenges that ask them to reconsider everything they know about designing and building furniture. The builders will use unconventional materials, rethink classic furniture pieces and incorporate a variety of techniques and disciplines to demonstrate their mastery of furniture creation, the press release says.
A panel of judges led by host Common will eliminate a contestant per episode. “Framework” is a 10-episode series, aired in one-hour segments, created by Dwight D. Smith and Michael Agbabian of Mission Control Media.