In a statement, the company notes Mexico has the 11th highest GDP in the world and one of the highest homeownership rates. Ace International will also open an office in the city of Monterrey to establish a network of local companies and vendors to support retailers.
“The expansion of the franchise model in Mexico gives us a platform to further deliver on Ace Hardware’s legacy of providing local investment and ownership opportunities to entrepreneurs,” says Alejandro Lorenzo, vice president of international business development at Ace International. “We want to continue to develop a network of successful, locally owned and operated Ace Hardware stores that focus on serving Mexican families with locally sourced products.”
The company has also appointed a Mexico country manager. Macedonio Garza will lead Ace International’s expansion plans by overseeing the local Ace team, leading overall strategies and directing operational initiatives to expand the Ace franchise system across Mexico.
“Macedonio has been a leader in the Mexican retail market for over 25 years with a successful track record for starting new enterprises and scaling retail operations. He has an expansive background in retail operations, merchandising, marketing and distribution,” says Jay Heubner, president and general manager of Ace International.
Ace Hardware International has also entered into a master supply and logistics services agreement with PIMSA Ferreteros to provide complete warehousing and distribution solutions for the expansion into Mexico.
PIMSA Ferreteros is one of the four largest hardware wholesalers operating in Mexico, currently serving more than 4,000 independent hardware retailers in northern and central Mexico. The company has six warehouses and distribution facilities to offer more than 15,000 SKUs from local and international brands.