Online shopping and purchasing have become mainstream within the United Sates.
“Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to research products and make purchases, but they are doing so right in brick-and-mortar stores. In fact, 80 percent of smartphone owners are “smartphone shoppers.”
The technology is impacting brick and mortar locations, so what should retailers do? They must adapt and digitize their stores to create a unique and personalized atmosphere that combines the in-person and online shopping experiences.
To read more about adapting your merchandising, marketing and operations strategies to remain a relevant home improvement retailer, click here.