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Adapting the Brick and Mortar Store

Online shopping and purchasing have become mainstream within the United Sates.

“Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to research products and make purchases, but they are doing so right in brick-and-mortar stores. In fact, 80 percent of smartphone owners are “smartphone shoppers.”

The technology is impacting brick and mortar locations, so what should retailers do? They must adapt and digitize their stores to create a unique and personalized atmosphere that combines the in-person and online shopping experiences.

To read more about adapting your merchandising, marketing and operations strategies to remain a relevant home improvement retailer, click here.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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