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After-Christmas Shoppers Offer More Potential Sales

The year 2018 has been strong for holiday shopping, but the spending hasn’t ended yet, even though Christmas is over, according to the National Retail Federation.

In fact, 68 percent of holiday shoppers planned to keep shopping during the week following Dec. 25, and 51 percent are looking for special deals, the retail trade association reports.

The weeks following Christmas tend to be a busy time for product returns.

More than half of holiday shoppers expected to make returns after Christmas 2018, and 84 percent intended do so in brick-and-mortar stores, the National Retail Federation research shows.

However, that’s not all bad, because 77 percent of shoppers weren’t planning to just make returns or even exchanges, according to the data. They expected to buy extra items, as well.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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