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Amazon Prime Day Sets Records, Retail Trends

Amazon Prime Day, the e-commerce giant’s annual shopping event, set new records for the company, leading to more sales than Amazon’s Black Friday and Cyber Monday events combined.

Amazon says that worldwide, Prime members purchased more than 175 million items over the two-day sale and saved more than $1 billion. The company says Prime Day items were sent to customers faster than ever before thanks to one- or same-day shipping.

More people signed up for Amazon Prime on the first day of the sales event than in any other day in the company’s history.

Top-selling items for this year’s Prime Day included robotic vacuums, smart garage door openers and the Amazon Smart Plug, a device that lets users control devices through Alexa, Amazon’s virtual assistant.

Other Retailers See Online Sales Spike

Other major retailers staged sales that coincided with Amazon Prime Day, reports Arkansas Business.

According to research firm Adobe Analytics, retailers who generated annual revenue of at least $1 billion saw a 64 percent increase in online sales compared to average Monday sales. That figure rose from 54 percent during 2018’s Prime Day event.

The research firm says niche retailers, or companies with annual revenue below $5 million, saw a 30 percent increase in online sales during Amazon’s event.

Walmart launched a “summer sales event” that coincided with Prime Day. Best Buy, eBay, Target and other companies also publicized online sales during Amazon’s sales event.

Ace Hardware began its first Ace Rewards Day event while Prime Day was in full swing. The co-op offered 15 percent off qualifying online orders to customers. It also offered free delivery for all purchased made on July 15.

Similarly, True Value offered an online-only flash sale for its e-commerce customers.

In April 2018, Amazon announced its Prime membership program had surpassed 100 million customers.

About Todd Taber

Todd Taber
Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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