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Are Coupons Really Worth It?

Are consumers using coupons? Yes. Thirty-one percent of respondents to a RetailMeNot study indicate they have redeemed a coupon or promotional code online and 28 percent have done so in stores. This data shows that coupons aren’t outdated, but can be sure-fire ways to get customers in your store.

The data below demonstrates that promotions dictate where consumers shop and what they purchase.


Applied to Retail: This data shows that promotions get people through your doors to make a purchase. Further data from the study indicates that consumers are more likely to be loyal and make future purchases at full price in a store that offers promotions. Plan your promotional events accordingly and ensure that visitors have top-notch experiences during those times so they return on nonsale days to buy products at regular prices.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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