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Attracting Contractor Customers Through Tool Sales

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Joe Araiza of Ganahl Lumber discusses how the company has positioned itself as the go-to place for contractors and professionals looking to stock up on hand and power tools. From hosting demo days in the stores to providing deep discounts during major tool sales, Araiza explains how Ganahl has worked hard to create relationships with all of its customers.

About Amanda Bell

Amanda Bell
Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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