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Autumn Ricketts

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What Your Merchandising Tells Your Customers

Merchandising

Merchandising has a lot to say to shoppers. It shapes their perception of your pricing, inventory position and expected level of customer service, and it can influence how much they buy. Powerful merchandising can build your average transaction size and …

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Small Businesses Are the Essential Economy

Small Business Economy

Small businesses are often called the backbone of the American economy, but never has that truth been clearer than during this pandemic. In addition to sickening millions of people, the outbreak abruptly crippled much of the global economy. The downturn …

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