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Hilary Welter

Hilary Welter
As marketing and research coordinator, it’s Hilary’s duty to keep retailers informed about NRHA products and services and to help coordinate industry research projects. Additionally, Hilary is the voice behind NRHA’s and Hardware Retailing’s social media accounts. She appreciates a good book, spicy food, well-made horror films, craft beer and exploring new places near and far.

An Inside Look: NRHA’s Retail Management Certification Program

management certification

The North American Retail Hardware Association’s (NRHA) Retail Management Certification Program has helped more than 100 leading independent home improvement businesses invest in their futures. The program is designed to prepare next-generation family members and key employees to take their …

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Marketing: Where to Get Started

Marketing

If you’re new to social media, digital advertising or marketing in general, digging in on a project can be intimidating. You may find yourself asking, “Where do I start?” To gather some ideas, Hardware Retailing spoke to Meag Shaffer, executive …

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Insights From a 2-Time NRHA Award Honoree

NRHA Award

Former honoree James Cabirac hopes the next class of the North American Retail Hardware Association’s (NRHA) Young Retailer of the Year program is ready to hit the ground running. Cabirac, owner of Kief Hardware in Cut Off, Louisiana, is the only …

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How Leadership Training Impacted Jim Rivas

leadership training

Investing in leadership training can take your top-performers to the next level. With 15 years of professional experience in the home improvement industry, Jim Rivas was hired as a store manager by Friedman’s Home Improvement, a four-store independent retail company …

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5 Unexpected Outcomes of Employee Training

employee training

Everyone knows properly training a new hire is critical. What retailers may not realize is that it’s equally important to continue training for employees of all levels throughout their careers. In addition to staying up to date on product knowledge …

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4 Ways Young Retailer of the Year Is a Career Booster

Young Retailer of the Year

The North American Retail Hardware Association (NRHA) is currently accepting nominations for the 22nd annual Young Retailer of the Year program. The program identifies and promotes the next generation of aspiring home improvement retailers and recognizes individual achievements in the …

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Not All Millennial Customers Are the Same

millennial customers

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial …

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Website and Social Media, Crucial Tools for Business

website

It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available …

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