Home » Jesse Carleton (page 10)

Jesse Carleton

Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NHPA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

How 3 Retailers Find and Sell Unique Categories

Gourmet foods, local gifts, unique home goods, custom cabinets, firearms, live bait, microbrew beer, even frozen pizzas— there’s no shortage of variety alongside the core hardware categories at Solon Springs Mercantile. Owners Meg and Ken Thoreson have built up a …

Read More »

Retailers Share Niche Categories

Niche categories can add excitement to your business, and most retailers are always on the lookout for a new category to try. In the 2019 May issue of Hardware Retailing, three retailers offered their insights into how they’ve created successful …

Read More »

How to Be Successful with Buy Online, Pickup in Store

Home improvement retailers who talk about their competition these days inevitably include Amazon on the list. Fortunately, there are many ways to compete against this formidable retailer. One of the tactics many retailers are now pursuing is by offering a …

Read More »

Can Your Staff Fix This?

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org Endcaps Askew Something’s wrong in the picture of the endcap on the left. Can everyone on your staff figure out what it is? In January, Hardware Retailing introduced a …

Read More »

Taking a Closer Look at Amazon’s Retail Strategy

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org New Age of Pricing Adjusting prices according to supply and demand is basic economic theory, but now it’s happening faster than ever. Search for an airline ticket …

Read More »

Retailer Gives Gifts Out Using Social Media

At Turkstra Lumber, a business with 11 locations around Ontario, Canada, the familiar telethon got a makeover. Last October, Mitch MacLellan, social media and marketing director, and Jamie Crickmore, manager of the company’s trim and door division, sat down in …

Read More »

Retailer Trio Tops the Radio Charts

Not every retailer gets an audience of a few million consumers at once. But that’s just a regular Saturday morning for Andy Amrhein, owner of Evey True Value Hardware in Bethel Park, Pennsylvania. For more than 25 years, every Saturday …

Read More »

Whitmore Ace Gets Creative With Power Aisle Merchandising

When Whitmore Ace Hardware got a surplus buy on boxes of disposable rags, director of marketing Laurie Becker saw an opportunity to get creative with merchandising. Instead of just stacking the boxes on a regular pallet display, she challenged managers …

Read More »