Eighteen years ago when Doug Witworth decided to create a waterfall outside his store in Vinita, Oklahoma, to promote his water gardening category, he didn’t think he was creating a roadside attraction. “We just thought it would be fun to …
Read More »Jesse Carleton
Maximizing Storage in Every Space
For many retailers, the few inches of space between the floor and the bottom of a gondola run of shelving mostly collects dust bunnies. But at 10th Street Hardware, a store in Philadelphia with an 1,100-square-foot salesfloor, it offers valuable …
Read More »Five Ways to Cross Merchandise
Cross merchandising is one of the best ways to increase sales because it gives customers a reminder of an item they might have otherwise forgotten. Encouraging this add-on sale not only increases your average transaction size, but it is also …
Read More »10 Lessons From Dogs About Customer Service
Click the picture to download a PDF of this story. Want to kick your customer service up a notch? Gather some inspiration from your canine companion. 1. Gain their loyalty. Dogs are the gold standard of loyalty. Build some of that same character …
Read More »10 Reasons My Wife Drives 115 Miles to IKEA
Click the picture to download a PDF of this story. As a writer for Hardware Retailing, I’m constantly on the lookout for retailers who do a great job merchandising their wares and providing outstanding customer service. So when I discovered that my …
Read More »Vintage Jukebox a Conversation Piece for Customers
Visitors to the paint department at Charlie’s Hardware & Rental in Mosinee, Wisconsin, will find something not often found in hardware stores: a vintage jukebox. Owner Jeff Kyhos says showcasing the retro device, which he calls “a great conversation piece,” …
Read More »Easy Ways to Increase Transaction Size
When you think about boosting your transaction size, it’s easy to think first about bringing more impulse items into your store. But increasing transaction size has to do with a combination of thorough employee training, effective merchandising and, of course, …
Read More »Four Insulation Projects To Sell Before Winter
Fall is nearly here, and as soon as the temperatures begin to drop, homeowners will begin thinking of ways to insulate the house before winter. As a home improvement retailer, you should be the destination for these items. Take some …
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