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Jesse Carleton

Jesse Carleton
Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NRHA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

Class Project Reshapes Retailer’s Marketing Strategy

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

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Can You Fix This Merchandising?

Aisle in Disorder The rows of gondola shelving spread throughout your salesfloor may not be as flashy as your endcaps or power aisle displays, but they do a lot of work. That’s where you put the rank-and-file products that make …

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Merchandising Ideas from Washington Retailers

If you’re looking for some new ideas, hit the road. Visiting other retailers is a valuable way to get inspiration and a perspective of what others in the industry are doing. Everyone has something to contribute. Earlier this spring, Hardware …

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Cedar Adds Personality to Texas Store

Shortly after Keith and Marsha Crow purchased their store, Camp Wood Hardware and Lumber in Camp Wood, Texas, in 2012, they started a complete remodel. Their to-do list included updating assortments and cleaning up the interior—fairly typical for anyone remodeling …

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How 3 Retailers Find and Sell Unique Categories

Gourmet foods, local gifts, unique home goods, custom cabinets, firearms, live bait, microbrew beer, even frozen pizzas— there’s no shortage of variety alongside the core hardware categories at Solon Springs Mercantile. Owners Meg and Ken Thoreson have built up a …

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Retailers Share Niche Categories

Niche categories can add excitement to your business, and most retailers are always on the lookout for a new category to try. In the 2019 May issue of Hardware Retailing, three retailers offered their insights into how they’ve created successful …

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How to Be Successful with Buy Online, Pickup in Store

Home improvement retailers who talk about their competition these days inevitably include Amazon on the list. Fortunately, there are many ways to compete against this formidable retailer. One of the tactics many retailers are now pursuing is by offering a …

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Can Your Staff Fix This?

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org Endcaps Askew Something’s wrong in the picture of the endcap on the left. Can everyone on your staff figure out what it is? In January, Hardware Retailing introduced a …

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