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Jesse Carleton

Jesse Carleton
Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NRHA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

Event Brings in Cupcake Constructors

event

Icing, sprinkles, marshmallows, gel, chocolate syrup—what else can you put on a cupcake? At Twins Ace Hardware’s Construct a Cupcake event in February, children of all ages were piling cupcakes high with their choice of toppings to create their own …

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Improve Productivity Through Delegation

delegation

Are you one of those owners or managers who has trouble delegating responsibility to other employees? If so, then it’s likely you carry a high stress load and may never have enough time to get everything done. However, if you …

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United Hardware President and CEO Steve Draeger to Retire

draeger

The board of United Hardware Distributing Co., which is based in Plymouth, Minnesota, announced company president and CEO Steve Draeger will retire in 2020. Draeger has served the wholesaler for the past 20 years, the most recent 10 as its …

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5 Ways to Find New Products

If you want a good strategy for growing your business, you should always be searching for new products. New products help differentiate your business from your competitors, they often offer high margins, they get your customers excited about shopping and …

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Class Project Reshapes Retailer’s Marketing Strategy

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

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Can You Fix This Merchandising?

Aisle in Disorder The rows of gondola shelving spread throughout your salesfloor may not be as flashy as your endcaps or power aisle displays, but they do a lot of work. That’s where you put the rank-and-file products that make …

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Merchandising Ideas from Washington Retailers

If you’re looking for some new ideas, hit the road. Visiting other retailers is a valuable way to get inspiration and a perspective of what others in the industry are doing. Everyone has something to contribute. Earlier this spring, Hardware …

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Cedar Adds Personality to Texas Store

Shortly after Keith and Marsha Crow purchased their store, Camp Wood Hardware and Lumber in Camp Wood, Texas, in 2012, they started a complete remodel. Their to-do list included updating assortments and cleaning up the interior—fairly typical for anyone remodeling …

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