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Jesse Carleton

Jesse Carleton
Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NRHA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

Taking a Closer Look at Amazon’s Retail Strategy

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org New Age of Pricing Adjusting prices according to supply and demand is basic economic theory, but now it’s happening faster than ever. Search for an airline ticket …

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Retailer Gives Gifts Out Using Social Media

At Turkstra Lumber, a business with 11 locations around Ontario, Canada, the familiar telethon got a makeover. Last October, Mitch MacLellan, social media and marketing director, and Jamie Crickmore, manager of the company’s trim and door division, sat down in …

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Retailer Trio Tops the Radio Charts

Not every retailer gets an audience of a few million consumers at once. But that’s just a regular Saturday morning for Andy Amrhein, owner of Evey True Value Hardware in Bethel Park, Pennsylvania. For more than 25 years, every Saturday …

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Whitmore Ace Gets Creative With Power Aisle Merchandising

When Whitmore Ace Hardware got a surplus buy on boxes of disposable rags, director of marketing Laurie Becker saw an opportunity to get creative with merchandising. Instead of just stacking the boxes on a regular pallet display, she challenged managers …

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Discounts Run Deep at United Hardware’s January Market

united hardware's january market

Retailers attending the United Hardware January 2019 Buying Market started off the new year in a big way with aggressive buying opportunities and programs from their wholesaler to help build transaction size in their stores. One highlight of the market, …

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5 Tips for Finding the Best Employees

best employees

When a member of your team decides to leave, finding someone new to replace them can be one of the most difficult tasks you have all year. Your employees are the face of your business. They can make or break …

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Make Employee Training a Key Part of Your 2019 Plans

employee training

What are your employee training goals for 2019? Are you planning to grow sales by adding a new niche to your operation? Do you want to appeal to a new customer base, or improve your average transaction size? Whatever plans …

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Fixing Stack-Out Displays

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org Stack-Out Disaster Look at the photo above. Do you see anything wrong? Anything you would improve? More than likely, you have a solid idea in your head about how …

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