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Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

Home Depot Sues Credit Card Companies Over Chips

Banks continue rolling out new microchip-embedded debit and credit cards, which are supposed to be more secure against fraud than cards that are authenticated with signatures only. But Home Depot, in a recently filed lawsuit, says Visa and MasterCard aren’t making transactions as secure as …

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Walmart Introduces Training Programs to Compete

walmart

Walmart has long been criticized for offering low-skilled jobs that pay little and offer few opportunities to move up. Now, it’s fighting back against those criticisms by offering new training programs for its employees. According to an article from The …

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Summer Selling: Are You Ready?

The spring rush at your store has wrapped up and you’re getting started with summer and the many events and promotions that come with it. Still looking for some ways to increase footsteps and sales this summer? No problem—we’ve provided …

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Do it Best Spring Market Focuses on Growth

Do it Best May Market 2016

Independent retailers from more than 50 countries gathered in Indianapolis over the past few days for the Do it Best Spring Market. Besides finding good deals, learning about new products and networking with other retailers, Do it Best Corp. and its …

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Selling to Your Landlord Customers

It’s likely that most of you have a few landlord customers who own rental properties around the neighborhood. These customers are great to reach—not only are they buying homes they intend to rent, but those rentals require ongoing maintenance, so if you …

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Sears to Try Smaller Store Format

sears

Sears has big plans for some small stores. If a pilot program goes well, then Sears Holdings Corp. will add a store format that is much smaller than its stores have been in the past, according to an article from …

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Lowe’s Tries New Social Media Marketing Videos

lowe's 2020 sales

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household …

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