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Lynnea Chom

Lynnea is the senior graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility.

Sharing Spaces: A Win for Appliance Sales

When Mitch and Angie Althoff wanted a better solution for merchandising their large appliances, they tried creative collaboration with another local business. Appliance sales and repair have traditionally been a strong category at Althoff Hardware Hank in Cannon Falls, Minnesota. …

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Retailer Incorporates Reclaimed Wood in New Store Design

The Seright’s Ace Hardware store in Rathdrum, Idaho, is brand-new, but it has a little bit of the old mixed in. When the property for the new store, which now has three locations in Idaho, was purchased, there was a …

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One Cool Endcap

When their co-op’s district manager issued a challenge, the staff at Paul’s Ace Hardware was ready to take it on. The district manager challenged Ace stores in the area to be more creative with the displays in their electrical departments. …

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Networking Event Brings Business Leaders to Page Hardware

This past February, around the close of regular business on a Tuesday evening at Page Hardware and Appliance in Guilford, Connecticut, a crowd was just starting to arrive. The store, which just a few minutes earlier was bustling with shoppers …

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Hiding Overstock While Highlighting the Town

When Tony and Denise Brookhouse, along with their business partner Dirk Koopman, decided to open a new Koopman Lumber location in Sharon, Massachusetts, they had a few challenges to address. First, most of the employees at the new store didn’t …

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Spring Training, Hardware Style

The staff at Costello’s Ace, which has 23 locations in New York and two in New Jersey, knows employee knowledge leads to better customer service. So they put together a training event to connect employees and vendors, so employees could …

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Friedman’s Turning Lumberyard Inside Out

At Friedman’s Home Improvement in Petaluma, California, customers can shop the entire lumberyard in one aisle inside the store. It’s the latest evolution of the company’s Express Yard™ concept, which makes buying lumber and building materials fast and easy—another way …

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Team Building, Plus 700 Sandwiches

The rules were simple: take teams of five or six employees, provide sandwich-making supplies and give 5 minutes for rapid-fire sandwich making. Westlake Ace Hardware, which has 92 stores in seven states, came up with the game, and turned what …

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