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Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

Lowe’s Launches DIY Home Improvement Training Program

DIY

Lowe’s recently launched a program called The UpSkill Project that trains consumers on the skills they need to complete DIY home improvement projects, the company reports. The program will send Lowe’s employees to 40 communities in the U.S. to teach nearly 200 consumers the …

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Sears to Sell Smart Appliances on Amazon

appliances

Sears announced Thursday that it will begin selling Kenmore appliances on Amazon that feature Amazon’s smart home assistant Alexa, reports the Chicago Tribune. According to the article, Sears will sell Kenmore appliances that can be operated using Alexa’s voice-activation capabilities. …

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Millennials Want a Retail Experience

millennials

Millennials and the generation group after them, Gen Z, make up nearly half of the U.S. population, which is good news for the retail sector, according to a recent Forbes article. However, Forbes says that the economic environment that this …

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J.C. Penney Financial Exec Steps Down

J.C. Penney

J.C. Penney announced Monday that its executive vice president and chief financial officer, Edward Record, would vacate his position effective July 11 “to pursue other interests,” according to the company. Record joined the apparel and home goods retailer in March …

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Walmart Uses Virtual Reality for Training

walmart

Walmart has introduced virtual reality (VR) headsets into its training program, allowing new employees to practice customer service before encountering customers on the salesfloors, the company reports. Walmart says the technology is intended to allow new store associates “to experience …

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5 Small Business Marketing Tips

Small Business Marketing

Small business marketing can help you develop and support the brand of your operation. Forbes recently published a list of five quick tips to manage small business marketing, and these pointers can be applied to any independent home improvement operation. Here is …

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