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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Consumers Crave Storage Solutions

Living in compact homes is more than a trend that has inspired television shows such as HGTV’s Tiny House Hunters and FYI’s Tiny House Nation. It’s a lifestyle change. More homeowners want to maximize their living space as they downsize or move in …

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Retail Categories Consumers Prefer to Purchase Online

E-commerce continues to grow and contribute to future retail success, but how much does online purchasing affect the home improvement retail environment? Below is data gathered from NetWorld Media Group’s 2015 Retail Future Trends, which analyzes the different retail categories consumers prefer to …

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Electronics Selling Guide

Since more and more home advancements are integrating technology, electronic gadgets and gizmos are becoming part of the overall home improvement process. This integration creates an opportunity for home improvement retailers to sell these items, such as USB outlets or cell phone …

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Outdoor Living Is a Growing Category

In the September issue of Hardware Retailing magazine, we gathered data from consumers, retailers and industry organizations to provide a clear view of five trends in the outdoor living category. As mentioned in the story, more consumers are expanding their …

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Retailers Benefit From Shop Local Campaigns

Consumers are paying attention to retailers’ stories and backgrounds. Before making purchasing decisions they are asking questions such as, “Is this store locally owned?” and, “Does it put money into corporate pockets or my community?” In a recent poll, Hardware Retailing …

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Get Your 2015 Cost of Doing Business Study!

NRHA’s 2015 Cost of Doing Business Study is now available! This study has been conducted annually for the last 98 years and provides detailed financial information from hardware stores, home centers and lumber/building material outlets. This year, more than 1,000 stores …

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Prices on Home Improvement Products Trending Up

The prices on home improvement products are growing, and so are retailers’ efforts to keep those prices competitive and retain customers. Price continues to be a key factor consumers consider when choosing where to shop. Over the years, product pricing has …

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Advantages of In-Store Shopping

in-store shopping advantages

Online shopping is convenient, provides quick access to product reviews and makes price comparisons easy, but it lacks two factors consumers value: human interaction and help. Customers still consider advice from knowledgeable staff in their purchasing decisions, according to a …

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