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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Outdoor Living Selling Guide and Resources

Outdoor living is a growing category for retailers, as more consumers are putting emphasis on their outdoor living areas. Homeowners are renovating and adding to their patios to create entertaining, eating and living spaces that add more functional square footage. To better …

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Five Trends in Outdoor Living

To download a PDF of this story, click here. To download the Outdoor Living Selling Guide, visit hardwareretailing.com/outdoor-resources.  Light Up the Yard and Fire Up the Grill Five Trends Taking Over Outdoor Spaces The backyard has always been recognized as a spot for people to …

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Customer Service: The Moneymaker

Providing excellent in-store service is crucial to your business because competitors can often offer comparable pricing and possibly wider product selections. Good customer service is so important that 85 percent of consumers say they will go elsewhere if they visit …

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Lawn and Garden Trends Spotted at IGC East

Hardware Retailing representatives, Graeme Haase and Sara Logel, attended the Independent Garden Center Show (IGC East) in Baltimore at the beginning of August. While at the show, they listened to Martha Stewart’s keynote speech, sat in on educational seminars and walked the …

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Share Your Local Identity

share you local identity

The shop-local movement is sweeping neighborhoods and Main Streets across America. Many consumers are starting to understand the benefits small businesses provide their hometowns, and they are shopping at local stores for that reason. Therefore, it is important to share …

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Ways to Promote Job Openings

home improvement job openings

Keeping employees motivated and excited about their work is difficult. Some retailers say they have difficulty finding hard-working employees in the first place and then retaining them are even more challenging. So how do retailers find employees and promote job …

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Baltimore Store Offers the Core Categories — and Charm

Ayd Hardware, located in the Stoneleigh neighborhood of northern Baltimore,  is a family-run store that opened in 1974. The store was a stop for North American Retail Hardware Association (NRHA) staffers Sara Logel and Graeme Haase, who got to do what the …

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Gardening Trends Spotted at the IGC Show in Baltimore

The Independent Garden Center (IGC) Show in Baltimore has been the spot this week to find new and innovative products for expanding and diversifying garden center inventories. The IGC Show also provided attendees with an outlook on incoming industry trends, and Hardware Retailing was out on the floor looking …

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