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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Technology is Changing How Consumers Think

Walking down a busy street, looking around a packed restaurant or going to a concert often paints a similar picture- a sea of people staring at their phones. As we continue to face great technological advances, the results of this …

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Aflac’s Work Forces Report

The 2014 Aflac Work-Forces Report analyzed employee benefits by industry segment and company size. It found that only 11 percent of retail employees “feel their benefits packages meet their current family needs extremely well,” and only “23 percent of employees …

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Porch.com Has a New Competitor

Pro.com, a Seattle-based startup, is a platform where professionals can place bids and homeowners can request quotes on home improvement projects. It was launched in May and is being funded by investors such as Amazon’s Jeff Bezos. According to an …

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Outlook on Millennial Housing

According to a report by the Demand Institute, 79 percent of millennials are optimistic about their financial situation. As a result, 74 percent expect to move within the next five years, resulting in an additional 8.3 million millennial households by …

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