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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Don’t Let Bad Customer Service Slide

While customer service has and always will be a top priority for you, have you considered whether your store really has the best customer service around? Are your customers getting excellent product knowledge, plus prompt service, friendly interactions and respect? These questions are extremely important …

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Strong Industry Growth, Big Possibilities

As seen in the North American Retail Hardware Association (NRHA) and Hardware Retailing’s 2015 Market Measure, the home improvement industry experienced favorable growth in 2015, growing nearly 5 percent above 2014. This steady growth was also seen in research gathered by …

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The Stats Say, ‘Get Social’

Social media is now part of every aspect of many people’s lives. In fact, more than half of all adults use more than one social media platform, according to Pew Research Center. To keep up with consumers’ engagement with social media, more than 90 …

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Where Retailers Anticipate Category Growth

The spring buying season is just around the corner. Buying markets are among the best opportunities to see manufacturers’ new and innovative products and plan for category growth. In its 2015 Magazine Readership Study, Hardware Retailing asked retailers which categories they are most interested in …

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Additional Distributors: 2015 Market Measure

In Hardware Retailing‘s 2015 Market Measure, the magazine highlights the top four distributors in the independent home improvement industry and their 2014 financial performance. Below are additional distributors that provided Hardware Retailing with their 2014 financial information.

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Improve Your Average Transaction Size

The annual Cost of Doing Business Study from the North American Retail Hardware Association (NRHA) is the industry’s only inclusive benchmarking study and has been conducted annually for almost 100 years. The study provides detailed financial information from hardware stores, home centers …

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Builders’ Hardware Selling Guide

Brass or nickel? Chrome or stainless steel? These are choices that homeowners consider when remodeling or updating their kitchens, bathrooms and other areas of their homes. In the December issue of Hardware Retailing magazine, editors gathered builders’ hardware trends from retailers …

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Deck Your Aisles This Holiday Season

The holiday season is upon us yet again, and consumers are ready to shop till they drop, even more so than last year. On average, consumers celebrating Christmas, Hanukkah or Kwanzaa will spend more than $800 on food, gifts, decorations …

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