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Bass Pro Merchandising

Bass Pro Shops has made its name as one of the most creative and entertaining stores in the marketplace today. In fact, its 56 stores in the U.S. and Canada attract an annual average of 112 million visitors, more visitors than Disney. We asked Larry Whiteley, manager of communications and outdoor education, to tell us what it is that makes Bass Pro unique.

About Amanda Bell

Amanda Bell
Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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