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BeautiTone Launches Barbie Dreamhouse Color Collection

In celebration of the 60th anniversary of the Barbie™ Dreamhouse™, BeautiTone partnered with Mattel Canada to release a curated collection of Barbie-inspired paint colors. Chosen for their playfulness and livability, the BeautiTone Barbie Dreamhouse Color Collection aims to inspire Canadians and help them bring their dreams, and dream homes, to life. From kids’ bedrooms to living rooms and the playroom, the collection includes colors to inspire every room in the home.

“We are thrilled to partner with Mattel to celebrate 60 years of the Barbie Dreamhouse by offering Canadians a playful way to beautify their homes through color. The Barbie Dreamhouse Color Collection is the perfect example of giving dreams a home,” says Laura Baker, chief marketing officer for Home Hardware Stores Limited. “Through our line of BeautiTone paint colors, we aim to inspire Canadians of all generations to rethink their use of color and create living spaces where they feel confident, energized and inspired.”  

The collection includes 13 colors, each with a Barbie-inspired persona, and features the classic Barbie pink seen throughout her iconic Dreamhouse, as well as several neutrals to work in any color scheme. 

“We are excited to partner with BeautiTone, exclusively at Home Hardware and Building Centres, to bring the colors of the Barbie Dreamhouse to Canadians’ homes,” says Jennifer Gileno, head of licensing at Mattel Canada. “For the last 60 years, the Barbie Dreamhouse has been a spectacular home that allows kids to immerse themselves in Barbie’s world and gives them the room to dream. The curated colors in this collection were created to continue inspiring imaginative play, beyond the Barbie Dreamhouse, in the homes of those who love Barbie.”

The BeautiTone Barbie Dreamhouse Colour Collection is available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada. Colors are available in BeautiTone’s Designer, Signature, Pure and PRO paint lines.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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