BeautiTone, the No. 1 Canadian-made and Canadian-owned retail paint brand, has announced its first-ever Exterior Color of the Year, Ebony. The luxe 2022 color is a rich black with a subtle, spirited undertone of indigo that breathes life into older homes as easily as it amplifies modern architecture.
“Color plays such a powerful role in our daily lives and is a central element of any home renovation project,” says Laura Baker, chief marketing officer of Home Hardware Stores Ltd. “The importance of our outdoor spaces has increased over the past few years. From enhancing curb appeal to elevating a backyard oasis, and with spring at our door, now is the time to celebrate exterior color.”
A timeless neutral, Ebony is a holistic complement to natural wood, lush greenery and brightly landscaped yards. Contrasted with white and other light neutrals, Ebony breathes elegance and sophistication into its environments. In overstimulating settings, it creates a comforting and calming retreat.
“Dark exterior colors are on-trend for 2022,” says Darryl Allen, creative manager of BeautiTone paint and home products. “No longer reserved for ultra-modern custom homes, black is showing up in the brick, trim and accents of newly constructed communities. Inspired by Shou-sugi-ban, the 18th-century Japanese method of preserving wood with fire, and the Scandinavian technique of sealing wood with black pine tar, bringing black into a home’s exterior is an authentic and time-tested design.”
Ebony is part of BeautiTone’s Exterior Stain Colors card available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada. The card features 36 solid and 36 semi-transparent colors available in BeautiTone’s Wood Shield and Wood-Shield Best exterior stain lines.