Meant to inspire feelings of tranquility and renewal, Behr Paint Company’s 2023 Color of the Year is Blank Canvas. The color is a welcoming and warm white that offers limitless design and decor possibilities. This rich and transformative color makes a lasting design statement, while lending a unique versatility that clears the air and serves as a timeless foundation for an array of décor styles in any space.
“As we look to 2023, we understand that comfort will still be a driving force behind design decisions and style statements,” says Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Blank Canvas effortlessly offers a clean and inviting blank slate that allows individuality and creativity to flow freely. This white easily harmonizes with a wide range of hues, including neutrals, earth tones and pastels for a charming and cozy appeal. Blank Canvas also pairs beautifully with black for a dramatic impact and with bright accents like green or cobalt blue to instantly lift your mood.”
New research conducted by Behr Paint shows that nearly all U.S. homeowners want their home to be a space where they can completely unwind (92%), and they believe that it’s important their home feels like an escape from everyday stress (90%).
“White paint colors are our top-sellers at Behr. With so many options to choose from, we wanted to spotlight the one that we believe is most versatile, and truly the perfect shade of white for any project,” says Jodi Allen, global chief marketing officer at Behr Paint Company. “In addition to inspiring renewal, positivity and a sense of calm, Blank Canvas always makes a design-forward statement, whether you’re a homeowner working on a DIY living space or a professional painter seeking your go-to white to use on countless projects for years to come.”
For a look at the other Colors of the Year for 2023, click here.