Fall and spring wholesaler markets are great places to see new products, get special promotional prices and network with industry professionals. However, some markets are so expansive they can be overwhelming and hard to use efficiently. Depending on the season, some markets are scheduled so close together that it can be difficult to decide which markets are worth taking time away from the store to attend.
Below is data gathered from the 2014 Vendor Partner Industry Study. In this study, retailers share which wholesaler markets they attended, why they attended them and what their typical routines are during markets.
Applied to Retail: Review what markets you attend throughout the year. Do you take advantage of all the great buying opportunities at these markets? If not, make a game plan before going to your next show and create a list of products and vendors you want to seek out. Are you too busy to attend markets? If so, plan ahead so you can take time away to attend a market while leaving a capable staff member in charge of the store.