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Best Practices at Wholesaler Markets

Fall and spring wholesaler markets are great places to see new products, get special promotional prices and network with industry professionals. However, some markets are so expansive they can be overwhelming and hard to use efficiently. Depending on the season, some markets are scheduled so close together that it can be difficult to decide which markets are worth taking time away from the store to attend.

Below is data gathered from the 2014 Vendor Partner Industry Study. In this study, retailers share which wholesaler markets they attended, why they attended them and what their typical routines are during markets.

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Applied to Retail: Review what markets you attend throughout the year. Do you take advantage of all the great buying opportunities at these markets? If not, make a game plan before going to your next show and create a list of products and vendors you want to seek out. Are you too busy to attend markets? If so, plan ahead so you can take time away to attend a market while leaving a capable staff member in charge of the store.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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