Hardware Retailing The Industry's Source for Insights and Information
Benjamin Moore released its Color of the Year 2024 as Blue Nova 825, an intriguing blend of blue and violet that sparks adventure, elevates and expands horizons. Inspired by the brilliance of a new star formed in space, Blue Nova beckons us to unknown places in search of new experiences.
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with classic appeal and reassurance,” says Andrea Magno, color marketing and development director at Benjamin Moore. “The Color Trends 2024 palette tells a story of duality—juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings. These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”
Benjamin Moore announced this year’s space-inspired color at Blue Origin’s Orbital Launch Site in Cape Canaveral, Florida. Benjamin Moore partnered with Blue Origin and its nonprofit Club for the Future to mutually inspire and mobilize future generations about STEM education and careers in the space industry. The organizations will reimagine design at local community hospitals, create space-themed experiences at upcoming events and more.
Along with Blue Nova, Benjamin Moore’s latest Color Trends palette for 2024 includes ten hues to help blend traditional and modern design styles: White Dove, Pristine, Topaz, Teacup Rose, Honeybee, Regent Green, Antique Pewter, Polar Sky and Hazy Lilac.
See what other paint manufacturers picked for their 2024 Color of the Year here.
