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Taking the Stress Out of Grilling

Right now, pellet grilling is hot in North America, and it’s growing quickly. Most consumers love the convenience and the smoky flavor you get when cooking food with real wood. When Broil King introduced our new Pellet Smoker & Grill series, we started an amazing learning and grilling process that was well worth the investment in this market segment.

From a culinary perspective, the Broil King Pellet Smoker & Grill series has allowed users to take their brisket and pulled pork offering from good to great. The consistent blue smoke and appliance-style temperature regulation of the Broil King Pellet Grill is second to none and takes the stress out of a cookout.

Cooking on our Pellet Smoker and Grills has changed the way our Broil King team talks about pellet grills. It performs so much like a kitchen appliance. Operating it is as easy as turning it on, dialing in the temperature and letting it do the rest. There’s a common misperception in grilling that smoking is hard because you must tend a live fire. But we’ve experienced the opposite! Having the consumer understand that a pellet grill is an appliance much more like your oven than your gas grill, is key.

The big difference between your oven and these grills is the heat. Our pellet grills are hot. We have a saying here at Broil King: “If it’s going to bear the Broil King name, it has to grill the perfect steak!” You’ll notice that you can turn a Broil King Pellet Grill up to 600 degrees F (315 degrees C), and that’s no mistake! We want you to grill and smoke with ease, using a true crossover grill and smoker.

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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