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5 Must-Haves in Any Marketing Plan

marketing plan

Whether you have a marketing professional on staff or wear the marketing hat yourself, it’s crucial to have a marketing plan in place to help guide your strategy for getting the word out about your company. Without a plan, you …

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Setting Up for a Successful Small Business Saturday

Small Business Saturday

Your niche category is well stocked, well merchandised and ready for customers to shop. Rather than just wait for customers to discover the department on their own, one of the best ways to get customers into the store is by …

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Rethink Your Messaging to Older Audiences

marketing messages

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

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5 Challenges (and Solutions) Every Small Business Faces

small businesses challenges

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

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Class Project Reshapes Retailer’s Marketing Strategy

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

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5 Questions to Ask About Your Online Marketing

With the end of the year approaching, it’s a good time to look back over 2018 and think about what worked and what didn’t in your marketing strategy. An online presence has become increasingly important for businesses. If you have …

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Retailers Value Hardware Retailing As A Business Tool

Because Hardware Retailing is published by their association, home improvement retailers trust and depend on the magazine for information that helps them run their operations! Ten times the number of retailers list Hardware Retailing as their “most frequently read” trade publication over …

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Advertise In The May Issue, Which Covers Emergency and Home Safety

If your business sells products in the emergency and home safety category, you won’t want to miss the chance to advertise in Hardware Retailing‘s May issue! The May magazine features a category spotlight on trends in home projects that allow people to live safely in their own …

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