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Miscellaneous

Why Smart Home Technology Needs a Place in Your Store

Smart Home Technology

To view a PDF of this story, click here. By Jesse Carleton, jcarleton@nrha.org Be an Early Adopter Meet David and Liz. They just purchased a new home. They also just purchased a new smart thermostat for that home, which means they …

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Promotions Driving More Back to School Sales

school

While it seems summer only just began, the start of school is less than a month away for many children. According to the National Retail Federation’s (NRF) latest Back-to-School Spending Survey, conducted by Prosper Insights & Analytics, it’s not too …

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Focus On Garage Storage

Garage Storage

Homeowners’ garages have become more than just a place to store vehicles. With the spring selling season just around the corner, it’s a great time to remind your customers that, in addition to overhauling their homes, the garage could use …

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How Impulse Items Can Get Customers to Go Beyond Their Shopping Lists

Impulse

To view a PDF of this story, click here.  To learn more about how impulse shopping works, head here to gain insights from Kit Yarrow, author of “Decoding the New Consumer Mind” and an expert in consumer psychology. By Renee Changnon, rchangnon@nrha.org I’ll …

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The Psychology Behind Impulse Shopping

Christmas

When a customer walks through the doors of your retail operation, do they make a beeline to the items on their list? Or do they browse the store and discover items they’d like or forgot to pick up last time they …

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Zika and Your Mosquito Control Category

mosquito-control

Basic Mosquito Control Use this easy reference guide to refresh your employees’ knowledge about the many products that can help your customers control mosquitoes. Download the Mosquito Control Infographic and Trainer’s Notes here or visit www.nrha.org/FreeTraining to see the other training tools we offer. While …

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Promote Eco-Friendly Projects

Promote Eco-Friendly Projects

Establish your business not only as a place for expert advice in everything DIY, but also as a go-to store for all eco-friendly projects. Energy efficiency was a huge trend spotted in The New American Home during the International Builders’ …

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Importance of Made in America Products

With July Fourth approaching, Americans are flying U.S. flags, finalizing parade and other event plans, buying fireworks and reflecting on their country’s heritage. This patriotic time is ideal for reminding your community of your identity as a local, hometown operation. …

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