Niches

If you sell smart thermostats, you’re already dabbling in the smart home category. Now may be the right time to go a little deeper. Smart home technology is going mainstream. Last year, a survey by Coldwell Banker Real Estate found that …

To view a PDF of this story, click here. By Chad Husted, chusted@nrha.org Food for Thought Farm, Pet and Ranch Customers Speak Up You know your customers. You know the necessities for your farmers, your ranchers and your pet owners. …

To view a PDF of this story, click here. By Renee Changnon, rchangnon@nrha.org Tapping Into a New Niche A walk into the aptly named Brewer’s True Value Hardware reveals an experience and some niche products most home improvement stores don’t offer. …

The homebrewing hobby is very popular among consumers. As a retailer, offering the products a homebrewer will need can drive a new customer base to your business. In order to best attract, educate and sell products to homebrewers in your …

At Steve’s Ace Home & Garden in Dubuque, Iowa, customers can find many unique items. From power tools and garden hoses to cloth diapers and child proofing products, this store has it all. Although the business began as a home and garden center, other businesses …

To view a PDF of this story, click here. Are you looking for a consumer’s insights into the hunting category? Then read this in-depth Q&A with Bob Cutter, an avid hunter and NRHA’s vice president of sales, by clicking here. By Renee Changnon, …

Deer-hunting season is an anticipated event for both new and avid hunters. In the October issue of Hardware Retailing magazine, editors spoke with three different retailers who have experience selling the hunting goods category. To learn more about what these …

To view a PDF of this story, click here. By Jesse Carleton, jcarleton@nrha.org Be an Early Adopter Meet David and Liz. They just purchased a new home. They also just purchased a new smart thermostat for that home, which means they …