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Communication

True Value Retailers Illuminate Communities Amid COVID-19

true value retailers

True Value retailers across the country are taking part in the Shine-a-Light campaign, brightening the communities they serve with decorative lights to express goodwill, hope and solidarity amid COVID-19. True Value says its independent retailers are known as essential resources …

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4 Steps to Effective Communication

Effective Communication

In the home improvement industry, many operations are family businesses with several generations of tradition impacting decision-making. When it’s time for the previous generation to pass the baton to the next, sometimes tradition and discomfort about change can get in …

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NRHA, Industry Leaders Urge Lawmakers to Deem Home Improvement Retailers ‘Essential’

home improvement retailers

The North American Retail Hardware Association (NRHA) and home improvement industry leaders are banding together to urge federal, state and local governments to deem home improvement workers as “essential” in the face of the COVID-19 pandemic. The letter was signed …

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Your Web Presence Can Make or Break Sales

Understanding how home improvement customers research products online and ultimately make their purchases is critical. As customers begin to expect more online interaction from the businesses they shop, discover how you can position your website for ongoing success. The 2019 …

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Understanding the Power of Video as a Marketing Tool

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

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Maximize Your Social Media Reach at Every Level

social media tips

Click the picture to download a PDF of this story. By Todd Taber Find Your Social Media Fit Natalia Dittmer urges retailers not to forget the social aspect of social media.  In her role as marketing director for TAL Holdings, …

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Social Media Pointers From Your Association

social media

  Once you’ve found your starting point on social media here, take some time to discover how the North American Retail Hardware Association (NRHA) and Hardware Retailing use social media. Check out this overview of our online haunts and the …

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