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COVID-19

Monitoring the Market: 2020, Quarter 3

Industry Metrics

Monitoring market trends in consumer sentiment, home improvement rates and construction figures can help you anticipate emerging opportunities for your business. Use the tables below to get a deeper understanding of a few of the forces affecting independent home improvement. …

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Diamond Vogel Names Its 2021 Color of the Year

diamond vogel 2021 color of the year

Iowa-based paint manufacturer Diamond Vogel has named “Dreaming of the Day,” a light blue-green shade, as its 2021 color of the year selection. “‘Dreaming of the Day’ offers a harmonious feel, an awakening to a more relaxed state of mind,” …

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How 2020 Real Estate Trends Affect Your Business

2020 real estate trends

Exploring the U.S. real estate market helps you anticipate future trends and customer needs. COVID-19 disrupted what began as a strong year for housing, but seven months into the pandemic, reevaluating key industry metrics and understanding how they will affect …

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How the Pandemic Is Spurring Home Paint Projects

paint applicators

Julie Elrod, business manager for paint at Ace Hardware Corp., took questions from Hardware Retailing about recent research the co-op released. Ace commissioned the survey of 1,300 Americans to see how COVID-19 has impacted consumer interest in paint projects. Hardware Retailing (HR): …

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Retailers’ Customer Service Evolves in a COVID-19 World

Costello's Ace Hardware van

Independent home improvement retailers have stepped up to meet the challenges of serving customers during a pandemic. Many shoppers have avoided in-store shopping, while others have swarmed to stores to stock up on everything from hand sanitizer to bags of …

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How Stay-at-Home Orders Influence Home Projects

House Projects

People who aren’t homebodies have become homebound in recent months, and data shows that an increase in house projects is one of the results of social isolation during the pandemic. Retailers in the home improvement industry have met the varying …

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