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High Performance Retailing Winter 2019: Master Your Marketing Message

In the second installment of High Performance Retailing, discover ways you can reach customers with clear and compelling marketing, best serve homeowners undertaking kitchen remodels and find new sales opportunities to grow your business. Reaching Customers Via Targeted Marketing New …

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Tracking the Characteristics of Generations

generations

Mark Harris is the founder of The Harris Development Group, an organization that works with businesses from an array of industries to help teams strengthen communication, augment diversity and collaborate more effectively. As part of this quarter’s High Performance Retailing …

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Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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Builders’ Outside Sales Team Delivers 3 Decades of High Sales

outside sales

Across the western U.S., the Builders chain of home improvement stores offers a complete selection of building materials and design services. One central element of the company’s decades-long success is its outside sales team, a group of 21 salespeople who …

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Retailers Must Diversify to Overcome Tariff Tensions

tariffs

Writing for the National Retail Federation (NRF)’s blog, president and CEO Matthew Shay reflected on the effects recent tariff escalations between the U.S. and China have taken on retail supply chains. Review some of his takeaways here. Retailers can’t move …

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3 Ways to Optimize Your Website for Voice Search

voice search

Your company’s SEO strategy is a moving target. With each year come new tech advances requiring retailers to shift their tactics and find new ways to rank as highly as possible for maximum exposure on customers’ search engine results pages. …

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Helping Customers Overcome Kitchen Remodel Regrets

kitchen remodel

As the chief of insights for the Research Institute for Cooking and Kitchen Intelligence (RICKI), Erin Gallagher says understanding the path to purchase for customers undertaking kitchen renovations is critical. Discover the data RICKI has compiled to help streamline kitchen renovations hurdles and …

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3 Changes Retailers Should Know About Google Ads

google ads

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

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