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Analyzing U.S. Unemployment Rates in 2020

COVID-19 Unemployment Rate

One of COVID-19’s biggest impacts on retail is the unemployment rate it has left in its wake. In January, U.S. unemployment stood at 3.6 percent, but rose sharply by April to 14.7 percent as the pandemic forced many businesses to …

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Review 2020’s Most Active Home Improvement Product Categories

home improvement product categories

The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …

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Solidify Your Strategy to Reach Customers Amid COVID-19

Springboard - Strategic Marketing

Marketing your business strategically is more important than ever as customers quickly adopt new shopping habits and view the retail experience through a new lens of safety and security during the pandemic. The Association of National Advertisers (ANA) recently published …

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Analyzing the DIY Home Improvement Marketplace

home improvement marketplace

The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …

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How 2020 Real Estate Trends Affect Your Business

2020 real estate trends

Exploring the U.S. real estate market helps you anticipate future trends and customer needs. COVID-19 disrupted what began as a strong year for housing, but seven months into the pandemic, reevaluating key industry metrics and understanding how they will affect …

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Exploring COVID-19’s Effect on Construction Projects

construction projects

Amid COVID-19, market research firm The Farnsworth Group and the Home Improvement Research Institute have hosted regular webinars for home improvement retailers, vendors and channel partners to explore how the pandemic was impacting DIYers and contractors. In a recent session, …

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Keep Business on Course With Employee Development

employee development

Julie Schweber, senior knowledge adviser with the Society for Human Resource Management, says keeping your business on track during the COVID-19 pandemic is critical. One way to maintain continuity with your business is by upholding traditional HR activities, like performance …

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Get Powerful Insights With the 2020 Cost of Doing Business Study

Cost of Doing Business Study

There are only days left to contribute your operation’s financial data to the annual Cost of Doing Business Study. Learn more about the study and submit your data before July 15. Tracking each aspect of your business’s performance is more …

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