2019 Q3

3 Changes Retailers Should Know About Google Ads

google ads

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

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Understanding the Forces Influencing U.S. Homebuilding

u.s. homebuilding

Home improvement stores are places of possibility. Every aisle, each shelf and all transactions your team earns bring individuals and families one step closer to living in the space of their dreams. Understanding the intersection of home improvement retail and …

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Analyst Says Cashless Retail Legislation Is Unnecessary

cashless retail

Cashless retail remains a divisive topic, a recent report from Bloomberg confirms. In the article, some retailers say that  by eliminating cash transactions, they provide quicker service, enabling employees to focus on customer service and complete more transactions. Opponents say …

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Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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