Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …
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In a recent push to compete better with Walmart, Amazon has cut prices on consumer goods such as toilet paper and groceries. Amazon has recently been in “investment mode”, pricing aggressively and investing in innovative products. According to an article from The …
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Businesses should make it a priority to build customer loyalty, not just promote special sales, this holiday shopping season, according to an article by Inc. While customers are actively seeking gifts for everyone on their Christmas lists, finding the best deals in …
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With Black Friday less than two days away, consumers still have a lot of shopping to do. According to Deloitte’s 2014 pre-Thanksgiving survey, only 18 percent of consumers have completed their holiday gift shopping to date. Not only do consumers …
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As Small Business Saturday has its fifth anniversary this weekend, retailers who join the movement can help make this retail holiday a success. According to a Forbes article, Small Business Saturday and “the associated ‘Shop Small’ initiative has helped generate billions of dollars …
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A 30-year veteran of the retail hardware industry, who worked as a journalist and in corporate communications for True Value, died this month. John Sullivan, 88, of Danville, Illinois, died Nov. 21. Sullivan worked for three decades in the hardware …
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The Home Depot is facing 44 lawsuits at minimum after payment card information was stolen from customers who shopped at the home improvement company’s stores earlier this year, according to Fortune.com. The data breach cost Home Depot $43 million in the third quarter of fiscal …
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A Florida judge has ordered Lowe’s Home Centers Inc. to pay $4.6 million to human resources employees and their attorneys in a nationwide class-action lawsuit. The Lowe’s human resources employees had sued the home improvement retailer in 2012, claiming that Lowe’s …
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