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Increase in Mother’s Day Spending Expected This Year

Mother's Day spending

The National Retail Federation (NRF) and Prosper Insights & Analytics conducted a consumer survey that found 84 percent of Americans plan to celebrate Mother’s Day this year. Spending on Mother’s Day is expected to top $31.7 billion, up $3.6 billion …

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3 Visual Trends for 2022

Visual Trends

Social Media Today shared eight emerging visual trends for 2022 with the help of Depositphotos. We chose three visual trends for you to consider when developing different aspects of your business like website design, social media, advertising, etc. Go bold. …

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5 Signs Your Website Needs a Refresh

website refresh

The connection between your business and your customers in the digital world, your company’s website sets the tone for your operation online. Currently, there are 4.95 billion internet users around the world, so having an effective website is key to …

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4 Ways To Optimize Your Google Ads Keyword Selection

google ad

Selecting the appropriate keywords for your Google Ads can immensely improve your ad campaign. We’ve compiled a list of keyword best practices to bring substantial and quality online traffic to your operation. Consider your customer. When using Google Ads, you …

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Pressed Petal Projects Your Customers Can Make

pressed petal projects

The March Project Point featured a flower press that customers can build to preserve and enjoy the bounties of their gardens and create pressed petal projects. While any flowers or plants can be pressed, single-layer petals and flat-faced varieties press …

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5 Tips to Improve Your Digital Marketing

digital marketing

According to the 2021 SuperOffice Customer Service Benchmark Report, 62 percent of companies do not respond to customer service emails. Read on to see how companies are failing customers digitally, and learn what you can do to improve your online …

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NYC Retailer Picks Color of the Year to Honor City

NYC Color of the Year

Around the fall, paint manufacturers release their Color of the Year picks. To involve the community last year, Janovic in New York City hosted its first ‘2022 NYC Color of the Year’ contest. “New York is a bustling city with …

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Capturing Customers’ Attention With Colorful Merchandising

colorful merchandising

At Stoney’s Home Hardware in Port Dover, Ontario, owner Becky Cable turned to colorful merchandising to promote BeautiTone’s 2021 Color of the Year, Dancing in the Rain. Employee Heather Allan puts together most of the wall and window displays in …

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